Visual identity that organises your entire brand
I create visual identity for companies that want to look consistent on their website, in social media, print, and offers. It's a good choice when a logo alone isn't enough.
Consistency saves decisions on every subsequent material
When a brand has established colours, fonts, and rules, it's easier to design a website, graphics, flyers, presentations, and posts without starting from scratch.
One visual direction
The logo, colours, fonts, and materials are designed together, so they don't look like a set from different stages of the company.
Ready for website and social media
The identity can immediately lay the groundwork for a website, an online store, or online communication.
Files for the printing house and the internet
I prepare materials so that they can be used in practice, without looking for someone to correct formats.
Easier brand development
Subsequent graphics, flyers, landing pages, or offers are created faster because they have ready-made visual rules.
How is an identity created?
First we determine the character of the brand, then I design a system that can be applied in multiple places.
Start with a briefBrand brief
We discuss the target audience, industry, style, competition, and the materials that are needed.
Visual direction
I prepare the concept for the logo, colours, typography, and overall brand character.
Company materials
I design selected elements: a business card, letterhead, a folder, graphics, or other formats.
Handover of the system
I deliver the files and basic usage guidelines so the brand remains consistent after the project ends.
Frequently asked questions about visual identity
Write down what materials the identity should cover
Let me know if you need a logo, colours, business cards, social media assets, a website, or a fuller package. I'll determine the scope and price.
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