Runner website - WorldMarathoner with an e-book store
Project: a runner website for WorldMarathoner - an e-book store, blog and knowledge base for marathon runners.
Challenge
The runner website had to combine three roles at once: Bartek's story, a long-distance running blog and a store with an e-book for marathon runners. WorldMarathoner is built on real experience - marathons on six continents could not be buried inside ordinary sales sections.
The site also had to work for visitors outside Poland. A runner from another country needed to understand what they were buying, which currency they could use and where to find training content.
Solution
I built the site on WordPress and WooCommerce, with space for the e-book, blog, FAQ and a bilingual structure. The store supports PLN, USD, EUR and GBP, so visitors do not need to calculate the price away from the site.
I also prepared the e-book visuals, so the digital product matched the brand. Bartek received more than a website - he got a sales point for his marathon knowledge.
Website colour palette
The palette combines navy, blue and light backgrounds. For a sports topic, it gives energy while leaving room for training content, the store and the author's story.
Fonts used in the project
A geometric typeface that gives structure to headings and guides the eye through sections. In this runner website project, it separates the offer, facts and calls to action.
A readable typeface for descriptions, lists and forms. On mobile, the copy stays light, so visitors can move through the offer without friction.
What WorldMarathoner got
The key outcomes of a runner website that sells knowledge and builds trust in the author.
in the author's story
in the e-book store
versions
for a website quote
Technology stack
Tools and technologies used to build the website.
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