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WooCommerce online wholesale - LioNANO B2B
WooCommerce B2B Quantity discounts 2022

WooCommerce online wholesale - LioNANO B2B

Project: a WooCommerce online wholesale platform for LioNANO, with age gate, company approval by tax ID and quantity discounts.

Client lionano.pl
Category B2B online wholesale - WooCommerce
Year 2022
Timeline 5 weeks
Technologies WordPress, WooCommerce, B2B rules, HTML5, CSS3

Challenge

The WooCommerce online wholesale platform for LioNANO could not behave like a standard retail store. Purchasing had to be available only to adult business customers, and B2B buyers needed discounts for larger orders.

Visual material also mattered. The products needed presentation that supports sales and builds trust in the brand, not just a table of parameters.

Solution

I implemented WooCommerce with an age gate, user approval by tax ID and quantity discount rules. This helps filter out accidental visitors and directs purchasing towards the right audience.

I also prepared product visuals and identity elements for LioNANO. The site, graphics and content tools form one B2B sales system.

Website colour palette

The palette combines technical navy and blue with a light background. For B2B wholesale, it brings order to data, purchase rules and messages for logged-in companies.

Navy
HEX 1E2A3A
Headings / dark sections
Brand blue
HEX 4C9ECF
Buttons / links
Light background
HEX F4F6F9
Section backgrounds
White
HEX FFFFFF
Cards / content
Grey text
HEX 6B7280
Descriptions / metadata

Fonts used in the project

Sora
Abcdefghijklmnopqrstuvwxyz 0123456789
Headings H1-H3 Bold 700 Google Fonts

A geometric typeface that gives structure to headings and guides the eye through sections. In this WooCommerce wholesale platform project, it separates the offer, facts and calls to action.

DM Sans
Abcdefghijklmnopqrstuvwxyz 0123456789
Body Regular 400 Google Fonts

A readable typeface for descriptions, lists and forms. On mobile, the copy stays light, so visitors can move through the offer without friction.

What LioNANO got

The outcomes of a WooCommerce wholesale platform prepared for business sales.

18+
Age gate
before purchase
Tax ID
Business
customer approval
10+1
Example
quantity discount
24h
Wait time
for a store quote

Technology stack

Tools and technologies used to build the website.

WordPress WooCommerce B2B rules HTML5 CSS3
The design studio Idea for Design (Kamil Kuchnio) designed and built a website that meets all our needs and expectations. We are happy with the cooperation with Kamil, whose skills and creative ideas helped create an engaging presentation of our product. The work went smoothly at every stage. The order was completed on time, solidly and fully in line with our earlier arrangements. We received a new logo, a modern website, product graphics, business cards, an email signature and letterhead. We are happy with the pace of work, the look of the graphics and how the content management tools work. The high quality of service makes me warmly recommend this company!
IW
Isabela Wittek | lionano.pl

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