World Marathoner he asked me to create it logo and a series of graphics for social media, the first step was a detailed needs analysis. Understanding the target group and their expectations was crucial to ensure that the design not only caught the eye, but also communicated the values and mission of the fanpage.
The result is a dynamic logo that captures the passion and movement essential in the world of marathons.
I did not limit myself to traditional methods – I used artificial intelligence and Photoshop to give the graphics a unique character. When designing graphics promoting the Tokyo Marathon 2024, I wanted the viewer to feel the adrenaline and atmosphere of the event, even through the screen. The World Marathon Majors race calendar is not only informative, but also inspiring, encouraging community participation.
In the creative process, it was important for me that the graphics were not only aesthetically pleasing, but also functional. I made sure that they were legible and conveyed information in a way that did not overwhelm, but engaged and motivated. The end result is a combination of clear messaging and visual magnetism that makes World Marathoner stand out on social media.