Product visualisations for LioNANO flavours
Project: product visualisations for LioNANO, prepared for wholesale sales, the online store and promotional materials.
Challenge
Product visualisations for LioNANO had to organise the flavour offer and help wholesale customers recognise variants quickly. A flavour description alone is not enough when a buying decision is made after a few glances at a product list.
The key was to show flavour without visual clutter. Fruit, colour and product had to work together without hiding the packaging or the information a seller needs to read straight away.
Solution
I prepared a series of product graphics built around flavours and visual associations. Each variant received its own accent, but the full set keeps a shared layout, so the offer looks like one product line.
The graphics could be used in the store, presentations and printed materials. LioNANO received a consistent way to present flavours, not a set of random thumbnails created separately for every new item.
Visualisation scope
A set of graphics prepared so future flavours could be presented consistently in the store and sales materials.
Flavour and product palette
Colours help distinguish flavour variants, while the shared dark contrast keeps the whole line within one system.
Typography for labels and descriptions
A strong typeface for short headings and messages that need to be noticed quickly.
A readable font for descriptions, contact details and materials that also need to work at a smaller size.
Files delivered
A file set prepared for the agreed channels: print, web or social media.
File note
The exact file set depends on the project scope, print supplier and where the materials will be used later.
Product graphics tools
The visualisations required layered work, colour correction and preparing formats for different sales channels.
The design studio Idea for Design (Kamil Kuchnio) designed and built a website that meets all our needs and expectations. We are happy with the cooperation with Kamil, whose skills and creative ideas helped create an engaging presentation of our product. The work went smoothly at every stage. The order was completed on time, solidly and fully in line with our earlier arrangements. We received a new logo, a modern website, product graphics, business cards, an email signature and letterhead. We are happy with the pace of work, the look of the graphics and how the content management tools work. The high quality of service makes me warmly recommend this company!
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