Leaflets, poster and Facebook banner - Besuto Sushi Bar
Project: leaflets, a poster and a Facebook banner for Besuto Sushi Bar in Warsaw, prepared for print and web.
Challenge
Leaflets for a sushi bar in Warsaw had to work quickly: show the food, encourage a visit and keep the venue information clear. Besuto Sushi Bar needed a package combining print with Facebook communication.
In food design, it is easy to rely only on a dish photo. This project needed a layout that leads the eye from an appetising frame to specifics: name, promotion, details and contact point.
Solution
I prepared a consistent package: a poster, leaflets and a Facebook banner. Each format had a different role, but used the same tone, colours and hierarchy, so customers could recognise the venue across channels.
The materials were prepared for print and web. This allowed the restaurant to use one visual direction outdoors and online, without rebuilding each version from scratch.
Package for a food venue
The materials connected printed promotion with online communication, so the venue kept the same look across several touchpoints.
Venue and cuisine colours
Red and black build a strong food-service contrast, while light backgrounds keep the leaflet readable.
Promotional typography
A strong typeface for short headings and messages that need to be noticed quickly.
A readable font for descriptions, contact details and materials that also need to work at a smaller size.
Files delivered
A file set prepared for the agreed channels: print, web or social media.
File note
The exact file set depends on the project scope, print supplier and where the materials will be used later.
Print and social media
The package required formats prepared for print and Facebook at the same time.
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