What was the main goal of this project?

The goal was to prepare a series of illustrations for print publications and a mobile app. The graphics were to organize the content and maintain a consistent brand style.

What technologies were used?

The project was based on digital illustration and exporting files for various formats. It was important to prepare the materials so they would work in print and in the app.

How long did the project take?

A series like this usually takes 2-3 weeks, depending on the number of graphics and formats to prepare.

What challenges appeared during the work?

The biggest challenge was maintaining a single style for materials on different media. The illustrations couldn't look like a random set of pictures.

What does the client say about the results?

The client left a public review after the project. She highlighted the timeliness, reliability, and creativity of our collaboration.

Illustrations Publications App 2019

SportMedytacja - illustration series for print and app

Project: an illustration series for SportMedytacja.pl, prepared for printed publications and a mobile app.

Client SportMedytacja.pl

Category Illustration series - print and app

Year 2019

Timeline 2-3 weeks

Tools Digital illustration, print, app

Idea

The illustration series for SportMedytacja.pl had to help show content that is not always easy to explain with one photo. The graphics were needed for printed publications and a mobile app, so they had to keep a consistent style across formats.

This was not about one standalone image. Each illustration had to support the material, while the whole series had to feel like one system, not a set of random graphics chosen under time pressure.

Execution

I prepared an illustration series based on a shared visual language. This allowed the graphics to work in print and inside the app without making every piece feel like it came from a different source.

The files were prepared in formats matched to the client's needs. SportMedytacja received material that organises the message and helps the audience understand the content in publications and on a phone screen.

Ilustracji dla SportMedytacja - grafika do publikacji drukowanej - Idea For Design

Ilustracji dla SportMedytacja - seria grafik do aplikacji mobilnej - Idea For Design

Ilustracji dla SportMedytacja - spójny styl wizualny - Idea For Design

Ilustracji dla SportMedytacja - cyfrowa grafika edukacyjna - Idea For Design

Ilustracji dla SportMedytacja - ilustracja do materiałów firmowych - Idea For Design

Ilustracji dla SportMedytacja - zestaw grafik do wielu formatów - Idea For Design

How it was made

How the illustration was made

The process covered style direction, creating the series and exporting files for print and app use.

Series scope

I first defined where the illustrations would be used: printed publications and a mobile app.

Shared style

I set the visual language so the following graphics looked like part of one brand.

Final illustrations

I prepared graphics that supported the content without overloading them with details that would make reading harder.

Format export

At the end I matched the files for print and app use.

Project details

Details of the illustration series prepared for the SportMedytacja brand.

Client

SportMedytacja.pl

Technique

Digital illustration

Scope

Illustration series

Use

Printed publications and app

Formats

Files matched to media

Timeline

2-3 weeks

Technique

Tools and formats

Elements used to prepare the drawing and final files.

Digital illustration Printed publications App graphics File export

Client review

Excellent cooperation - on time, reliable and creative. Thank you and we recommend to everyone. The SportMedytacja team

Anka Woźniak | sportmedytacja.pl

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