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Danuta Awolusi online copyshop
Concept project
Service store Copywriting Concept 2019

Danuta Awolusi online copyshop

Project: Danuta Awolusi online store, a copyshop for ordering texts by character count and infographics.

Category Service store - copywriting
Year 2019
Timeline 2 weeks
Technologies WordPress, HTML5, CSS3, Online payments

Challenge

The Danuta Awolusi online store had to turn a copywriting service into a simple purchase process. Customers were not choosing a physical product, but text with a defined character count or an infographic, so the order card had to clearly explain what they were paying for.

The project was conceptual and showed how creative services can be sold through a store. The main point was to simplify the decision: text scope, online payment and a clear path to order.

Solution

I prepared a WordPress store where copywriting services were arranged like products. Customers could choose the right scope, move to the basket and pay online without exchanging several emails before the start.

The layout was simple and responsive, which suited quick service ordering. The project showed that a store can handle not only physical items, but also texts, infographics and creative work packages.

Store colour palette

The palette was kept simple, so customers could focus on choosing the service, character count and payment.

Brand blue
HEX 4C9ECF
Buttons / links
Dark blue
HEX 3A7FAD
Hover / active accent
Navy
HEX 1E2A3A
Headings / dark sections
Light background
HEX F4F6F9
Section backgrounds
White
HEX FFFFFF
Cards / product space

Fonts used in the project

Sora
Abcdefghijklmnopqrstuvwxyz 0123456789
Headings H1-H3 Bold 700 Google Fonts

Sora organises service headings and order sections.

DM Sans
Abcdefghijklmnopqrstuvwxyz 0123456789
Body Regular 400 Google Fonts

DM Sans makes descriptions of texts, infographics and purchase rules easier to read.

What Danuta got

The key outcomes from the service-store concept for a copywriter.

Copyshop
Services
arranged as products
Online
Payment
before delivery
Concept
Store model
for creative services
24h
Your wait
for a store quote

Technology stack

Tools and technologies used to build the store.

WordPress HTML5 CSS3 Online payments
I value Kamil for many things. He's creative, nothing is impossible for him, he always fights for quality and has great patience for projects. He's an aesthete, designer, illustrator, artist. With Kamil everything has to be perfectly composed, and the results are always excellent. I'm proud of the website he built for me. It's exactly what I had dreamed of. I recommend!
Danuta Awolusi
Danuta Awolusi | danuta-awolusi.com

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