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Social media / Social media strategy

Social media strategy for small business - a plan without guesswork

A social media strategy for a small business is a plan covering topics, formats, tone, and publication goals. It helps you stop posting randomly and start running your profile with a clear direction.

from 999 zł content calendar KPIs and direction
999
strategy from
30 days
publication plan
11+
years of experience
376+
projects

Who is social media strategy for?

You have no content plan

You post whenever you find the time. As a result, your profile lacks rhythm, and your audience doesn't know what to expect.

I establish content pillars and a schedule that can be realistically maintained in a small business.
You outsource social media

A graphic designer, copywriter, or employee needs specifics: topics, formats, style, rules, and goals. Without them, everyone does things their own way.

You get a document that can serve as a brief for long-term cooperation.
You have an offer, but no communication

You know what you sell, but it's hard to translate that into posts. A strategy shows how to talk about your services in simple, customer-friendly language.

I translate your offer into post series, CTAs, and specific topics for publication.

What do you get for the price?

Audit of current profiles and first brand impression
Defining personas, customer pain points, and communication tone
Content pillars: sales, education, behind the scenes, social proof, and news
30-day publication schedule with sample topics
Format recommendations: posts, carousels, stories, reels, AI video
Simple KPIs: what to measure so you don't just look at likes

How much does social media strategy cost?

The final price depends on the scope, content and add-ons, so I send a specific quote after a short brief.

I send the quote within 24h - based on the brief, no obligations.
Basic package
individual quote
I finalize the exact scope and price after the brief, no hidden fees.
do 6subpages
14-21days
1 roksupport
Kalkulator wyceny

Chcesz szybko oszacować koszt: social media strategy?

W kalkulatorze wybierzesz zakres i dodatki. Od razu zobaczysz orientacyjny budżet przed wysłaniem zapytania.

Service scope: variants and add-ons
Extra options tailored to your needs
Instant estimated price, no waiting for an email
You can then send the ready scope as an inquiry
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One Page
Social media strategy
Store
Service scope
Basic
Extended
Premium
+ Add-ons
+ SEO
Estimated price
Exact quote after a brief

What my clients say

Feedback from people I worked with on business websites.

Kamil proved himself not only as a creative designer, but also as someone who knows what good communication means. The projects were delivered fast while keeping high quality. We can recommend Kamil Kuchnio to anyone looking for skill, talent and a reliable approach to every project!
Jarosław Kuźniar
Jarosław Kuźniargoforworld.com
A year and a half ago I decided to open an online store. For a long time I looked for someone I could share my vision with, who would build my store with full commitment and care for the smallest detail. I'm really glad Kamil was recommended to me. My jewellery needed someone who would approach it with great sensitivity and taste, and also advise me what to change and improve in the store. Great contact, care for the client, help with any problems, warmth and patience are the qualities that won me over. To this day I stay in touch with Kamil and can always count on his advice. I'm very happy with our cooperation and can recommend Kamil and his company Idea for Design with a clear conscience.
Kasia Tobor
Kasia Toborkasiatobor.pl
A whole year. That's exactly how long I kept putting off sorting out my website. So I lost at least 11 months, when all I had to do was reach out to Kamil and bang! The site I had dreamed of - done. As functional and as beautiful as I wanted.
Małgosia Zmaczyńska
Małgosia Zmaczyńskamalgosiazmaczynska.pl
Working with Kamil is pure pleasure. He met every request and suggestion about the website project. He has a very professional and personal approach to the client. I recommend him with a clear conscience.
Aleksandra Cebula
Aleksandra Cebulawarsawluxury.pl
I'm delighted! A patient and concrete person! Comprehensive support and help. I recommend with all my heart. I had no idea how to even start building a website, and Kamil helped me with everything!
Natalia Szatewicz
Natalia Szatewicznashbags.pl
I value Kamil for many things. He's creative, nothing is impossible for him, he always fights for quality and has great patience for projects. He's an aesthete, designer, illustrator, artist. With Kamil everything has to be perfectly composed, and the results are always excellent. I'm proud of the website he built for me. It's exactly what I had dreamed of. I recommend!
Danuta Awolusi
Danuta Awolusidanuta-awolusi.com

How does the project unfold?

A transparent process. You know what's happening at every step - no surprises.

1

Conversation and materials

We determine what you sell, who you talk to, what resources you have, and what you want to avoid communicating.

2

Audit and direction

I check your profiles, local competitors, and identify where your current communication is inconsistent.

3

Content plan

I create pillars, post examples, a schedule, and tone rules that can be implemented on your own or with a contractor.

4

Strategy discussion

We go through the document and decide what to implement immediately and what to leave for the next stage.

Ready to start? Shall we start?

Send an inquiry

Frequently asked questions

How does the cooperation work?
First, I gather information about your company, offer, clients, and current profiles. Then, I prepare a strategy with content pillars, a schedule, and format recommendations.
How long does it take?
I usually prepare the social media strategy in 7-14 working days. The timeframe depends on the number of profiles, your industry, and whether you already have brand materials.
How many revisions are included?
One round of strategy refinement after discussion is included in the price. I don't change the entire company offer at this stage, but I fine-tune the direction, topics, and recommendations.
What are the payment terms?
The strategy starts at 999 zł. Once the scope is agreed, I issue an invoice, and work begins upon approval and payment as agreed.
How can I contact you?
Email kontakt@ideafordesign.pl or use the quote form. In your message, provide links to your profiles and briefly describe your social media goals.
Social media strategy - frequently asked questions

Got a project idea? I'll send a quote within 24h

Describe what you need - a website, store, graphics or illustration. I'll send a specific quote with a timeline, no vague talk. Reply within 24h, 5.0 Google rating.

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