Banners and posters for goforworld.com by Kuzniar
Project: banners and posters for goforworld.com by Kuzniar, a travel brand built around trips, cultures and places.
Challenge
Banners and posters for goforworld.com had to move the viewer into travel before they read the offer details. Jaroslaw Kuzniar's brand is built on curiosity about the world, so the graphics could not look like a standard travel agency advert.
At the same time, the materials had to work in two channels: social media, where a fast impulse matters, and print, where the viewer has more time but expects stronger composition.
Solution
I designed a set of banners and posters with elements referring to countries, cultures and the character of the trips. Each material had its own mood, but followed a similar energy: image, contrast and short message.
As a result, goforworld.com received materials that could be used in online campaigns and printed promotion. The graphics did not only describe the offer, but also built the first association with the travel experience.
Promotional materials
The package covered formats for quick online communication and files prepared for print use.
Travel colours
The palette combines strong contrasts with warm accents, so the materials stand out in the feed and keep their atmosphere in print.
Campaign typography
A strong typeface for short headings and messages that need to be noticed quickly.
A readable font for descriptions, contact details and materials that also need to work at a smaller size.
Files delivered
A file set prepared for the agreed channels: print, web or social media.
File note
The exact file set depends on the project scope, print supplier and where the materials will be used later.
Campaign formats
The materials were prepared for quick social media use as well as printed versions.
Kamil proved himself not only as a creative designer, but also as someone who knows what good communication means. The projects were delivered fast while keeping high quality. We can recommend Kamil Kuchnio to anyone looking for skill, talent and a reliable approach to every project!
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