Katarzyna Urantowka holistic blog and store
Project: a blog and store for Katarzyna Urantowka, with content on holistic health, meditation and the option to buy consultations.
Challenge
Katarzyna Urantowka's blog had to combine holistic content with consultation sales. The site could not be only a service catalogue, because posts about health, meditation, natural body care and quality of life are an important part of the brand.
The site needed a place where a reader could first understand the author's approach and only then move to buying a consultation or making contact. That required a calm blog structure and a clear path to the offer.
Solution
I built a responsive WordPress site with a blog, store and space for consultations. Content is divided so users can read topic-based articles without losing contact with the offer.
I added a form, service information and online payments. The site works as both a knowledge base and a store, without splitting those two paths into separate projects.
Store colour palette
The palette organises the calm, advisory character of the site, while blue clearly leads to consultations and contact.
Fonts used in the project
Sora separates blog topics, consultation offers and information sections.
DM Sans works well for longer posts on health, meditation and lifestyle.
What Katarzyna got
The key outcomes from launching the holistic blog and store.
for knowledge and trust
of consultations
without searching for email
for a store quote
Technology stack
Tools and technologies used to build the store.
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