Willow Dog handmade pet accessories store
Project: a handmade pet accessories store for Willow Dog, with SEO categories, filtering, FAQ and reviews.
Challenge
The Willow Dog handmade pet accessories store had to compete with larger shops without pretending to be a mass brand. The products are handmade - collars, leads, bandanas and accessories - so buyers needed to see style, size and category quickly.
The main task was to organise the offer so the owners could add more products while customers did not get lost in variants. The store also had to support Google visibility, so categories and FAQ had to be part of the structure, not an afterthought.
Solution
I designed a WooCommerce store with a clear category map, filters and product cards that take buyers from choosing an accessory to the basket. I added reviews and FAQ to build trust where customers think about size or order rules.
The whole store was prepared responsively and with SEO in mind. Willow Dog received a store that shows the handmade character, but works as a sales tool: it organises the offer, answers questions and guides people to purchase.
Store colour palette
The palette is calm and technically clean, so accessory patterns, material colours and pet photos can come forward.
Fonts used in the project
Sora organises accessory categories and trust sections, helping customers move through the offer quickly.
DM Sans works well for size descriptions, variants and order questions.
What Willow Dog got
The key outcomes from launching the handmade pet accessories store.
for Google visibility
of accessories
before purchase
for a store quote
Technology stack
Tools and technologies used to build the store.
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