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Business card for copywriter Danuta Awolusi
Business card Copywriter 2019

Business card for copywriter Danuta Awolusi

Project: a business card for Danuta Awolusi, a copywriter for whom I also prepared a website design.

Category Business card
Year 2019
Timeline 1 week
Use print, contact, personal brand

Challenge

The business card for Danuta Awolusi had to be a small but consistent extension of the website. As a copywriter, she needed a material that stays in the client's hand after a meeting and immediately reminds them who they spoke with.

The key was to organise contact details and personal brand character in a very small format. A business card cannot pretend to be a website, but it should use the same tone.

Solution

I prepared a simple business card design that organises the key details and does not compete with the text-led character of the brand. The layout is restrained, so the contact information can be found immediately.

The project was connected with wider work on the website. That means the business card is not a separate print piece without context, but part of the same professional presentation.

Business card scope

The project covered a small printed medium consistent with the client's personal brand and website.

Business card design
A two-sided layout with the key contact details.
Print file
A format prepared for business card production.
Presentation preview
A mockup that makes the design easier to assess before print.

Personal brand colours

A calm, contrasting palette keeps an elegant character and does not pull attention away from the contact details.

Dark text
HEX 111827
Details and contrast
White
HEX FFFFFF
Business card background
Blue
HEX 4C9ECF
Subtle accent
Light grey
HEX F4F6F9
Previews and background

Business card typography

Sora
Abcdefghijklmnopqrstuvwxyz 0123456789
Headings Bold 700 Google Fonts

A strong typeface for short headings and messages that need to be noticed quickly.

DM Sans
Abcdefghijklmnopqrstuvwxyz 0123456789
Body Regular 400 Google Fonts

A readable font for descriptions, contact details and materials that also need to work at a smaller size.

Files delivered

A file set prepared for the agreed channels: print, web or social media.

PDF
business card prepared for print
JPG
design preview
PNG
material for online presentation
PSD
mockup working file

File note

The exact file set depends on the project scope, print supplier and where the materials will be used later.

Small format, strong readability

The business card was prepared for print and for consistent presentation with the website design.

Adobe Photoshop Adobe Illustrator Print-ready PDF Mockup
I value Kamil for many things. He's creative, nothing is impossible for him, he always fights for quality and has great patience for projects. He's an aesthete, designer, illustrator, artist. With Kamil everything has to be perfectly composed, and the results are always excellent. I'm proud of the website he built for me. It's exactly what I had dreamed of. I recommend!
Danuta Awolusi
Danuta Awolusi | danuta-awolusi.com

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