How long does a logo design take?

With a similar scope, a logo design usually takes 1-2 weeks. Most of the time is not spent drawing the mark itself, but establishing the direction and refining a version that works in both small and large formats.

How many logo proposals do I get to choose from?

Most often, I prepare 2-3 directions and then develop the one that best fits the brand. This gives you a choice, but it doesn't break the work into random versions without a clear decision.

How many revisions are included in the price?

I set the scope of revisions before starting. In practice, revisions concern the chosen direction: proportions, colours, typography, and readability in specific applications.

What files do I get after completing the project?

After completion, I hand over files for print and the internet, usually SVG, PDF, PNG, and JPG. If the project includes printed materials, I also provide files prepared for the printing house.

Can you do just a logo or the entire visual identity?

I can prepare just the logo or a broader set: colours, typography, business cards, a signboard, a poster, and basic materials for the internet. I select the scope according to the places where the brand will actually be used.

SportMedytacja logo Logo design 2019

SportMedytacja logo - mark for a sports brand

Project: a logo for SportMedytacja, a brand connecting movement, mental training and calmer work with sporting motivation.

Client SportMedytacja

Category Logo

Year 2019

Timeline 1-2 weeks

Use print, web, brand materials

Challenge

The SportMedytacja logo had to connect two worlds: physical activity and meditative calm. The mark could not be too dynamic or too quiet, because the brand works exactly between those areas.

The client needed a symbol that could be used online, on promotional materials and around future initiatives. The logo had to be easy to remember without feeling anonymous.

Solution

I started with a conversation about the brand philosophy and values. Based on that, I prepared a visual direction that combines a simple mark with a sense of movement and control.

The finished logo can be used in print and online versions. Because the form is restrained, the mark stays legible at a small size and still feels calm and confident when used larger.

Deliverables

Logo scope

Materials prepared for basic brand use in print and online.

Primary logo

The main brand mark for everyday use.

Logo variants

Versions matched to light and dark backgrounds.

Web files

Formats for the website, social media and simple graphics.

Print files

Versions prepared for promotional materials.

Visual identity

Colours of motion and focus

Navy stabilises the mark, while blue and green add energy without aggressive sports styling.

Navy

HEX 1E2A3A

Base and trust

Blue

HEX 4C9ECF

Energy and motion

Green

HEX 42A66B

Balance and breath

White

HEX FFFFFF

Logo readability

Typography

Logo typography

Sora

Abcdefghijklmnopqrstuvwxyz 0123456789

Headings Bold 700 Google Fonts

A strong typeface for short headings and messages that need to be noticed quickly.

DM Sans

Abcdefghijklmnopqrstuvwxyz 0123456789

Body Regular 400 Google Fonts

A readable font for descriptions, contact details and materials that also need to work at a smaller size.

Delivered files

Files delivered

A file set prepared for the agreed channels: print, web or social media.

SVG

vector logo

PDF

print file

PNG

web version with transparency

JPG

preview on a light background

File note

The exact file set depends on the project scope, print supplier and where the materials will be used later.

Tools

Logo work

The logo was prepared as a scalable mark, ready for print and web use.

Adobe Illustrator Vectors Print-ready PDF PNG for web

Client review

Excellent cooperation - on time, reliable and creative. Thank you and we recommend to everyone. The SportMedytacja team

Anka Woźniak | sportmedytacja.pl

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