Custom logo and business cards - Meble Vincent
Project: a custom logo and business cards for Meble Vincent, a company making furniture designed for specific interiors.
Challenge
The custom logo for Meble Vincent had to work like the company's own offer: show fit, reliability and attention to detail. The brand did not need a fashionable symbol detached from the industry, but a mark that fits a conversation about furniture made for a client.
The business card was the second important medium. It is a small format, so every element needed a reason: name, contact details, colour and layout could not fight for attention.
Solution
I prepared a logo and business cards in a direction that highlights the company's crafted, made-to-fit character. The design is restrained so it does not overpower project photos and works well next to interior materials.
The package included files for print and web. As a result, Meble Vincent could use the mark on business cards, the website and future materials without creating new versions from scratch.
Materials for the furniture brand
The scope covered the mark and the basic materials needed in the first contact with a client.
Wood and trust palette
The warm accent refers to material and interiors, while graphite keeps the design in a more technical, reliable tone.
Typography for a solid brand
A strong typeface for short headings and messages that need to be noticed quickly.
A readable font for descriptions, contact details and materials that also need to work at a smaller size.
Files delivered
A file set prepared for the agreed channels: print, web or social media.
File note
The exact file set depends on the project scope, print supplier and where the materials will be used later.
Logo and print
The project covered vector files and business card print preparation.
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