ReVital visual identity - logo and poster
Project: a visual identity for the ReVital rehabilitation and diet therapy studio, from logo to printed materials.
Challenge
The ReVital visual identity had to organise many patient touchpoints: logo, business cards, signage, a poster, a company folder and the later website. The rehabilitation and diet therapy studio needed a calm medical tone, but without the cold feel common in random health-sector materials.
The challenge was to make every element readable on its own while building one brand picture when placed together. A patient should connect the name, colour and mark whether they see a poster, sign or business card.
Solution
I prepared a minimal logo and a set of print materials. A simple mark and limited palette gave ReVital a consistent visual language that does not compete with service information.
On that base, I designed UV-finished business cards, signage, a poster and a company folder. Each medium had a different purpose, but followed the same rules: plenty of space, clear hierarchy and no unnecessary decoration.
Identity elements
The scope covered materials the studio uses before the visit, at reception and after a consultation.
Studio colours
Cool green and navy organise the communication, while light backgrounds help keep a calm, medical feel.
Typography for medical communication
A strong typeface for short headings and messages that need to be noticed quickly.
A readable font for descriptions, contact details and materials that also need to work at a smaller size.
Files delivered
A file set prepared for the agreed channels: print, web or social media.
File note
The exact file set depends on the project scope, print supplier and where the materials will be used later.
Print and web materials
The project required consistent file preparation for several media, from a small business card to a larger poster.
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