Social media graphics and logo - World Marathoner
Project: a logo and social media graphics for World Marathoner, a fan page built around marathons and the World Marathon Majors.
Challenge
Social media graphics for World Marathoner had to speak to people who follow marathons not only as sport results, but also as emotion and a story of place. The mark itself needed to suggest motion, distance and running energy straight away.
The second challenge was legibility. A Tokyo 2024 post or a World Marathon Majors calendar has to stop someone in the feed without burying the message under detail. The information needs to land before the user scrolls on.
Solution
I designed a logo and a series of graphics built around rhythm, contrast and sporting tension. For the Tokyo material, I used Photoshop and AI tools to support the scene building, while the final layout, composition and typography were refined by hand.
As a result, World Marathoner received a set that feels less like a single post and more like a clear communication direction. The logo works on a shirt and cap, while the graphics can carry the fan page through future running events.
What the package included
Materials prepared so the fan page had a recognisable mark and a visual language ready for future posts.
Colours for sports communication
A palette based on deep navy, blue and red builds race energy while keeping the posts readable.
Typography for fast reading
A strong typeface for short headings and messages that need to be noticed quickly.
A readable font for descriptions, contact details and materials that also need to work at a smaller size.
Files delivered
A file set prepared for the agreed channels: print, web or social media.
File note
The exact file set depends on the project scope, print supplier and where the materials will be used later.
Tools and formats
The project combined classic Photoshop work with controlled use of AI tools for parts of the scene building.
Working with Kamil is very satisfying. He designed professional, modern graphics for me that met my expectations and needs. I liked his creative, individual style, as well as the speed and timeliness of delivery. I recommend him as a competent and committed designer.
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